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DEMOGRAPHIC FACTORS AND ORGANIZATIONAL 
CITIZENSHIP BEHAVIOR: A STUDY IN THE HOSPITALITY 
INDUSTRY IN DANANG, VIETNAM 
Tra Luc Diep*, Phan Hoang Long, Tran Thi Hang 
University of Economics, The University of Danang, 71 Ngu Hanh Son St., Da Nang, Vietnam 
Astract: This study aims to investigate the relationship of demographic factors, including gender, 
generation, and marital status with Organizational Citizenship Behavior (OCB). OCB is made up of five 
primary dimensions, namely, altruism, civic virtue, conscientiousness, sportsmanship, and courtesy. Data 
are collected from 261 hotel employees in Danang city, Vietnam. Odinary Least Squares (OLS) are used to 
examine the impact of gender, generation, and marital status on OCB dimensions. The results show that 
there are statistically significant differences in civic virtue, conscientiousness, and sportsmanship between 
males and females while the significant impact of generation on altruism and conscientiousness is found. 
Moreover, although the results show that marital status significanly affects only civic virtue, interaction 
effects between gender and marital status in the relationship with conscientiousness and civic virtue are 
detected. Finally, managerial implications of these findings are discussed in the paper. 
Keywords: Organizational citizenship behavior, gender, generation, marital status, demographic factors, 
hospitality industry