Solutions to attract investment capital for tourism development: Evidence from Vietnam economy

The objective of this study is to propose solutions to attract investment capital for tourism

development in Thanh Hoa province, Vietnam. Based on the theoretical framework following

eclectic or “OLI model” developed by Dunning and Narula (1996) [Dunning, J., & Narula, R.

(2003). Foreign direct investment and governments: catalysts for economic restructuring.

Routledge.] and data of 660 questionnaires collected from a survey of tourism investors in Thanh

Hoa provinces, we found some important influential factors affecting the attraction of investment

for tourism development in Thanh Hoa province. In particular, the local government’s policy of

attracting capital appears to have the highest level of importance. The study has some policy

implications to increase the attractiveness of investment capital in tourism development in the

area.

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Solutions to attract investment capital for tourism development: Evidence from Vietnam economy
ffecting the ability to attract investment capital other than the state budget for tourism development in 
Thanh Hoa province 
With data obtained, the authors used the model of binary logistic regression for analysis. One of the conditions required for 
regression analysis is that the independent variable must correlate with the dependent variable, if not correlated, this type of 
independent variable is out of the regression analysis. Thus, before performing regression analysis, the authors examined the 
Pearson correlative coefficient to examine the linear relationship between variables independent of the dependent variable. The 
greater the correlative coefficient, the closer the correlation between the independent variable and the dependent variable. 
Table 2 
Correlative matrix between variables 
Variable Ability to attract investment capital I N CP PS E 
Ability to attract investment capital 1 .149** -.078* .607** .150** .077 
I .149** 1 -.051 -.025 .109** .298** 
N -.078* -.051 1 -.239** .150** -.035 
CP .607** -.025 -.239** 1 .027 .086* 
PS .150** .109** .150** .027 1 -.026 
E .077 .298** -.035 .086* -.026 1 
[Source: Processing results by SPSS software from survey data] 
After running the correlative matrix, the factor E was found to be sig = 0.051> 0.05, it was not correlated with the ability to 
attract capital and the type E variable was removed from the model. The remaining variables have mainatined sigs <0.05 suitable 
for continued regression analysis. Results for binary logistic regression after removing variable E are shown in Table 3 as 
follows, 
Table 3 
Results for binary logistic regression model 
Variable B SE Wald df Sig. Exp(B) 
I 1.219 .254 23.005 1 .000 3.384 
N 1.215 .286 18.110 1 .000 3.371 
CP 3.042 .267 129.618 1 .000 20.956 
PS .769 .177 18.920 1 .000 2.158 
Constant -19.460 2.194 78.664 1 .000 .000 
Chi-square: sig 0.000 
-2 Log likelihood 334.618a 
Cox & Snell R Square 0.408 
Nagelkerke R Square 0.628 [Source: Processing results by SPSS software from survey data] 
Based on the results in Table 8, the Chi-squared test with the value sig = 0.00 <0.05 indicates the overall suitability of the model, 
the factors in the model have an impact on the decision of investors. The R2 Nagelkerke = 0.628 means that 62.8% of the 
dependent variables are explained by independent variables in the model. On the other hand, the value of -2LL = 334.618a is 
quite small and the high probability of the model (93.6%) which indicats the good fit of the analytical model. Moreover, many 
factors in the model influence statistical significance. From the logistic regression analysis, the regression equation could be 
writen as follows: 
Logit (P/Yi=1/Xi=xi) = -19.460 + 1.219 × I + 1.215 ×N + 3.042 × CP + 0.769 × PS 
We have the probability to decide: 
E(Y/X) = e
(-19.460 + 1.219×I + 1.215×N + 3.042×CP + 0.769×PS 
1 + e(-19.460 + 1.219×I + 1.215×N + 3.042×CP + 0.769×PS 
If an investor evaluates the factors as follows: I = 3; N = 4; CP = 3; PS = 3. We have: E (Y / X) = 0.6628 or 66.28%. The model 
indicates that the investor's ability to invest is 66.28%. Assuming that the initial investment decision probability (P0) is 10%, 
when other factors are remained constant, the probability of the change in investment decision (P1) of the factors is greater, 
demonstrating the role of the factor that affects the ability to attract capital and it is calculated according to the following formula: 
P1 = 
P0×eBi 
1-P0(1-eBi) 
The results of calculating the probability of changing the investment decision and the position of influence of the factors are 
shown in the following table: 
H. Le Hoang Ba et al. /Accounting 6 (2020) 213
Table 4 
The influence of factors 
No Variable B EXP(B) Initial probability 
P0=10% 
Speed of increase 
(decrease) % 
Position of 
influence 
P1 (%) 
1 I 1.219 3.384 27.33 17.33 2 
2 N 1.215 3.371 27.25 17.25 3 
3 CP 3.042 20.956 69.96 59.96 1 
4 PS .769 2.158 19.34 9.34 4 
[Source: Author's calculations] 
With P1=0.2733 (27.33%): When other factors are constant, if the I (infrastructure) is improved by 1 unit, the ability to attract 
investment capital will be 27.33% (increase by 17.33% compared with the initial probability). P1=0.2725 (27.25%): When other 
factors are constant, if the N (natural resources) is improved by 1 unit, the ability to attract investment capital will be 27.25% 
(increase by 17.25% compared with the initial probability). P1=0.6996 (69.96%): When other factors are constant, if the CP 
(capital resources) is improved by 1 unit, the ability to attract investment capital will be 69.96% (increase by 59.96% compared 
with the initial probability). P1=19.34%: When other factors are constant, if the PS (politic-society) is improved by 1 unit, the 
ability to attract investment capital will be 19.34% (increase by 9.34% compared with the initial probability). Thus, in the 
variables affecting the ability to attract investment capital, the CP variables have the strongest influence on the decision of 
investors, the rest are in order: I, N and PS. 
3. Conclusions and policy recommendations 
Based on our regression outputs, in order to help Thanh Hoa province, in order for Vietnam to attract more and more investment 
capital from domestic and foreign investors for tourism development, it is important to focus on the solutions in which the most 
important is the group of solutions on mechanisms and policies to attract investment capital of the local. Accordingly, the authors 
propose a system of policy solutions as follows: 
Firstly, localities need to issue policies to support the construction of infrastructure and technology other than tourism projects. 
This is the factor that most investors consider to have the greatest impact on their investment decisions, specifically as follows: 
- Traffic: The provincial budget can support 50% of the cost of construction of the roads from the main road to the fence of the 
project in accordance with the design, cost estimates and final settlement approved by the competent authority, but not exceeding 
5 billion. 
- Electricity, water supply and drainage to the fence of the project: The provincial budget should support 50% of the expenses 
of construction of substation, power lines and water supply and drainage to the fences of the project in accordance with the 
design, cost estimates and final settlement approved by the competent authority, but not exceeding 1 billion VND for all above 
items. 
Secondly, Thanh Hoa authorities need to study and promulgate policies on land support and site clearance for key tourism 
projects. Results of research on factors influencing investors' decisions when considering investment in Thanh Hoa tourism 
development show that land and site clearance factors are highly appreciated by investors. It is the second most influential factor 
in the decision of investors. Therefore, localities need policies to support land, site clearance to the key tourism projects. 
Specifically, Thanh Hoa province has committed to implement the viewpoint: Investors of tourism projects in the province are 
entitled to the highest incentives in the framework of the law on land. 
In addition to specific site clearance for investment projects in area and destination with tourism development plan, the 
provincial People's Committee is responsible for directing the sectors and localities together with the investors in order to site 
clearance in accordance with schedule committed. Provincial People's Committees may consider and partly support the expenses 
for compensation, support and resettlement. The remaining of compensation, support and resettlement expenses shall be paid 
by the investors and deducted from the payable land use fees or land rents and it is complied with the current law provisions. 
Thirdly, in addition to policies on investment in infrastructure construction, technical outside the fence of tourism projects and 
policies on land support and site clearance for key tourism projects, policies on taxes, fees and charges are also interested to 
investors. Specifically, investors want to be exempted from tax for 4 years, 50% reduction of tax payable in the next 9 years for 
newly established tourism enterprises from investment projects in class A area, the preferential tax rate of 10% are applied for 
15 years. Tax exemption for two years, 50% reduction of the tax payable in the next four years for newly established tourism 
enterprises from investment projects in class B area, the preferential tax rate of 20% are applied for 10 years. In addition, the 
province can offer tax policies to local enterprises based on seniority. Accordingly, the enterprises attached to the local in long-
term, based on the number of years invested in the local, it will be supported at a certain tax. The specific calculation method 
should be written and widely advertised to the business community and mass media. 
Fourthly, Thanh Hoa province should have policies to support human resource development and research and application to 
improve the quality of Thanh Hoa tourism products. In order to attract investors in general and especially investors in particular, 
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in the future, Thanh Hoa needs to effectively implement human resource training program to meet the development requirements 
of socio-economic situation and the demand of the local labor market. 
Fifthly, localities should also pay attention to the issuance of credit policies to support local tourism development projects 
because they are always important factors for investors in general as well as investors in the tourism sector in particular. 
Therefore, an important content that local government needs to support investors in Thanh Hoa is to have a specific policy 
on credit for tourism projects. Specifically, projects on investing ships and boats to transport tourists by water: investment, 
procurement of new ships with a capacity of installing 150 seats or more are facilitated to borrow capital with preferential 
interest rates; In case of inability to borrow preferential capital and having to borrow capital from commercial banks, the 
provincial budget shall support 3% of the loan interest rate within 36 months from the date of repayment under the credit 
contract. The maximum support level must not exceed VND 200 million/project. Moreover, investment projects in the 
tourism sectors under this regulation are given priority by the Development Bank and the Social Policy Bank to provide loans 
for investment in accordance with the regulations. 
Sixthly, in addition to the proposed price policies, Thanh Hoa province should consider implementing the social value strategy. 
Local authorities should also have policies to support organizations and individuals who have achievements in mobilizing 
investment projects in the field of tourism. Apart from being rewarded according to the current regulations of the State, 
provincial budgets will be rewarded from 100 million VND to 500 million VND depending on the scale of the project (Not 
applicable to the following subjects: state agencies, socio-political organizations and public non-business units using the state 
budget for operation. According to the policies to attract tourism investment in Thanh Hoa province as above, Thanh Hoa 
province will use price means to attract investment and take the criteria for social benefits to send messages to investors. 
Investors who benefit from this price strategy will have to be able to bring many social benefits to Thanh Hoa province, in which 
employment and reinvestment for urban upgrade are improved. That is the number one priority. 
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