The importance, characteristics of design and the required characteristics of design products

f communication with creative tasks associated with manufacturing 
specifi c social and cultural characteristics and with the goal of meeting more and more 
of each ethnic group. The FAD product material and spiritual needs for people. This 
itself contains special linguistic codes of shows that the Design activity contains in its 
colors, shapes, lines, layouts, materials, aesthetics, usability, economy, popularity, 
designs, etc. And through those education (humanities) and ethnicity 
“linguistic” features. that applied art (cultural properties).
has participated in every activity of life. Aesthetics
But these creative results are always of “Aesthetic culture is a holistic system 
Vietnamese cultural value because they that implies within it practical spiritual 
are created by Vietnamese people and capacities, especially helping people to 
serve the needs of people with Vietnamese be able to operate according to the laws 
soul and aesthetic style. of beauty, to perceive, evaluate and create 
 Fifth, FAD products are tools to aesthetic values.” [Aesthetic and personality 
participate in the management of state, culture - Dr. Luong Quynh Khue].
community organizations and community Aesthetics in Applied Fine Art 
activities. In political and cultural Design (AFA) is the aesthetic phenomena 
activities, FAD products are an eff ective or beauty manifested and contained in 
means of propaganda and information products that bring both material values 
deployment. From advertising activities to and spiritual values. It demonstrates the 
serve the welfare of the community to the high level of synthesis and development 
management of state organizations ... From of sociocultural, the level of human being 
economic activities to education culture in enjoying, appreciating and creating 
and people’s daily life. And nowadays, aesthetic values. In AFA products, 
information technology has developed, in aesthetics are shown in shapes, colors, 
addition to common FAD products, there materials and useful values of the 
are products used on media such as Internet, products, in which the aforementioned 
television, digital cameras, electronic elements are harmoniously combined 
signage, photo laser light ... to create the legitimacy of the product. 
 In summary Design is an artistic These products are created by humans to 
activity and art is an element of culture, serve the needs of people and they create 
solving cultural problems and beauty the aesthetic environment for people and 
issues. mean the aesthetic, educational, aesthetic 
 3. Design characteristics are orientation and the people themselves. 
essential for product creation Usefulness
 Man always looks to beauty because Every product of AFA is created to 
the need for beauty is a characteristic of serve people in life, daily life, labor and 
Nghiên cứu trao đổi ● Research-Exchange of opinion 35
production physically and mentally. Often fault of technology that makes products 
AFA products always aim to satisfy people with obsolete technology replaced by new 
in parallel both physically and mentally. In products with modern technology: catset 
terms of material, fi ne art products become tape devices have now been replaced with 
tools and means used for human beings new technology equipment. digital music 
according to certain spatial purposes technology mp3. Now with the technology 
and circumstances. Each means has its and engineering boom, the product life 
own usage and manipulation methods cycle is getting shorter and shorter, which 
in life. The usefulness of AFA products requires designers to be always up to date 
is expressed in the value of functions, on the techniques and technologies that 
the value used to create the effi ciency can be met and restored. service needs to 
of labor productivity or quality of life to design and apply usefulness to the product.
serve the needs of life. Mental aspects 
 Economical
of AFA products considered in the issue 
of whether the product gives consumers The world of such objects continues 
value beyond the physical value or not, to change more and more as they become 
satisfy the needs of users or shop through commodities and participate in the fl ow 
their emotional attitude. of economic operation: money - goods - 
 profi ts. This means that the products of 
 As we all know, a product is always 
 applied arts are oriented towards economic 
for a human purpose. The designer 
therefore always puts applicability fi rst effi ciency and bring about economic 
when designing a product. In social life, benefi ts when those products are created to 
when a product loses its applicability, it meet the criteria, indicators of quality and 
will disappear and no longer exist in life. cost of production. AFA products applied 
For example, public telephone booths - a to industrial production must bring profi ts 
typical example of British culture - have to manufacturers and many benefi ts to 
lost their applicability today when it was consumers: the ability to meet the needs 
replaced by mobile phones; or as VHS of many people, lower production costs 
or VCD - DVD players have now been and superiority (there are many features 
replaced by digital audio-visual devices. on the same product, contributing to high 
The development of smartphones has reproduction ...).
made people gradually change their In the current market economy, 
approach to the internet. Instead of going when technology is not really a strength 
to computers, people are gradually using and a main factor to create competitive 
their phones. So why do products lose their nature, design activities in applied arts 
applicability? With the development of will be crowned and play a decisive role 
technology and technology, technological to success. The company’s activities in 
trends will enable one product to integrate production and business.
the applicability of another product. 
 Popularity
For example, a mobile phone is both a 
camera and a watch, etc. This leads to AFA products must always include 
obsolete old products being taken over the following elements: beautiful, 
by new products that incorporate product useful, convenient and suitable, always 
applicability. old. The second case is the meeting the requirements of creative 
36 Nghiên cứu trao đổi ● Research-Exchange of opinion
and manufacturing life. The same type beings, change accordingly. People in 
of product, but the later generations history have applied the knowledge they 
of products are more advanced: more discovered to improve the world of things 
eff ective utility, more beautiful shape to serve their own lives. And today, when 
and style. Therefore, even from ancient the information revolution, along with the 
times when people created an item with advent of digital technology, any product 
useful properties and positive impact on from big to small, from big to small, 
human life, they were quickly transferred from essential or secondary products, 
by humans. And nowadays when the people can evaluate the dominant nature 
information revolution has brought people and imprint of science and technology 
closer together with the popularity of contained in AFA products.
science and technology in the period of Educational
industrial development, the popularity of 
AFA products is calculated by the hour, by Man is a living being. The 
the second. We easily see, the same kind qualities of each person are values 
of product but we can see them present created by themselves in their own life 
anywhere in the world - where people of growth and development with the 
have a need to use them. maturity of the qualities that he or she 
 has inherited from the inheritance of 
 And today, with the support of previous generations. And the cultural 
modern technology, the transfer usually environment in general and the AFA 
takes place in both forms: complete (intact environment in particular with products 
dissemination, usually with technology) are the result of human creativity - the 
and transformation (dissemination of “second nature” will be a factor for the 
appropriate changes suitable, usually with development of human personality. And 
consumer products). And it can be said depending on the requirements of each 
that popularity is the inevitable path of era, the AFA products themselves - the 
AFA products. artifi cial environment created by humans 
 Modernity contributes to meet the requirements 
 Each era has its own mark. The of the times. AFA stimulates the 
era when looking at AFA products is development of human nature by the 
really refl ected in many aspects such value of beauty in the product. And from 
as intellectual knowledge, tastes needs, there appear competences in humans, 
technical science, technology and bringing humanity values to oneself.
information ... Ethnicity
 Thousands of years ago, when people Ethnicity can be expressed in AFA 
knew how to create production labor tools products. When analyzing the whole 
and utensils for people’s daily life, they product, one always has to consider both 
themselves made a technical impression sides as art and usability. In today’s modern 
in their ability. human creativity. And industrial life, it is diffi cult to separate its 
according to the development of society physical sides. The thickness of traditional 
along with the development of human Vietnamese art in ceramics and bronze, for 
thinking and awareness, the world of example, always exudes art style (styling, 
things - the creative products of human materials, decoration, enamel color), 
Nghiên cứu trao đổi ● Research-Exchange of opinion 37
clearly showing the imprint of the era and factors such as art, images, words, ideas, 
national aesthetics. Our fathers left fi ne art communication to convey information to 
in many traditional branches. The meaning society. Graphic designers are those who 
of use and the beauty are very noticeable. convey ideas through images and designs 
In creating products, the artisans need to to inspire, to attract, and to appeal to 
fi nd beauty on the one hand, and on the consumers.
other hand they need to pay attention to 
the rationality in using products such as the Graphic designers are people who 
products’ durability, beauty and convenience make art with purpose, they use images, 
..., all must exude the simplicity, elegance symbols, words to communicate visually 
and purity. It is screened and inherited from with consumers.
generation to generation and is promoted, Graphic design appears everywhere, 
developed, not completely repeated. be close and infl uences consumers, putting 
Therefore, when we contemplate a product, consumers at the center of all creativity.
we see the artisans’ creative spirit, labor and 
aff ection, and that product contains the soul Some graphic design images by 
of the ethnic community. It brings the ability students of Industrial Design Department,
to evoke and delight users and to stimulate Hanoi Open University
their enjoyment of the show. The interior 
and exterior of palaces, ancient architecture, 
ceramics, mosaics, carpets, gardens, paint, 
rattan products ... all show the national 
aesthetic.
 That was inspired and shaped, 
decorated with patterns, enamel ..., the 
artists expressed their emotions by drawing 
AFA products with patterns, birds, fl owers, 
people and pictures onto the product. 
Every AFA product always has its origin Warmth in Tet jam packaging design
proving the spiritual, intellectual and 
cultural value of a nation. Through this, 
we fi nd the power to retain and manifest 
the emotional values of the human being - 
the creative owners (belonging to a certain 
ethnic group).
 4. Illustrated evidence, majoring 
in Graphic design, Interior Design, 
Fashion Design - Faculty of Industrial 
Design, Hanoi Open University
 Graphic design
 Graphic design is a profession Message in Poster Design Earth Hour 
that requires a combination of many program
38 Nghiên cứu trao đổi ● Research-Exchange of opinion
 Interior design communication and behavior in all human 
 Interior design is specialized in activities inside their houses (the inner 
building living space, accommodation space of all constructions).
and working ... serving the needs of social Interior design is a process - a 
development. never-ending quest for creativity. 
 Interior design is not only The result of that process is to bring 
aesthetic but also the process of inspiration in the living space to people 
finding creative design solutions for in today’s society
an ideal interior environment, while With the principle of “transmitting 
contributing to the safety and health the fl ame of passion”, in the process 
of people. Mandate, the ultimate goal of teaching interior design, lecturers of 
in the work of interior designers is to Industrial Design Faculty, Hanoi Open 
improve the quality of life University have trained future interior 
 Interior design is a profession designers - those who will build an ideal 
that requires to meet the elements of living space for society.
 Interior design project of Industrial Design Faculty students, Hanoi Open University
 Inspiration from bamboo in Spa Interior Tay Nguyen Dance in Interior Design of 
 Design Ban Me Cafe
 Fashion design around them, thereby writing a story about 
 Fashion design should meet the fashion and clothes.
needs of human clothing in accordance Fashion design holds a special 
with communication, behavior, activities place in our world. The talent and 
in society. vision of designers plays a big role in 
 creating beauty, aesthetics for the living 
 Fashion designers are passionate 
 environment, for culture and for society.
about fashion, with sophistication in style. 
They use their creativity and technology to 
create beautiful costumes for people and 
society. They have the ability to capture 
the richness and diversity of the world 
Nghiên cứu trao đổi ● Research-Exchange of opinion 39
 A number of fashion design works of students of Industrial Design Faculty, 
 Hanoi Open University
 Dat Viet Collection, fi rst prize in the contest “Finding Asian Design Talents 2017” 
 - Air Asia Runway Designer Search
 Compose autumn-winter outfi ts
References: [3]. Nguyen Ngoc Dung (2012), Discussing 
 the term Design, Journal of Fine Arts 
[1]. Le Huy Van - Tran Van Binh (2003), 
 Research, No. 3,4 / 12, p.12-15.
History of Design, Construction Publishing 
House, Hanoi [4]. Nguyen Ngoc Dung (2002), Design for 
 life, Presentation of the 2nd National Applied 
[2]. Nguyen Lan Huong (2018), The role of 
 Fine Arts Workshop.
applied arts in life and in training, Journal 
of Science and Training Saigon Technology Author address: Hanoi Open University
University, No. 01, pp.25-29. Email: huongnguyentdcn@hou.edu.v