Giáo trình Tổng quan du lịch và khách sạn
Du lịch là hoạt động đã xuất hiện từ rất lâu đời trong lịch sử tồn tại và
phát triển của loài người. Lúc đầu có thể là những hiện tượng riêng lẻ và cá biệt,
sau đó trở thành một hiện tượng xã hội phổ biến và trở thành nhu cầu của con
người. Song để có thể phát triển du lịch đòi hỏi các nhà kinh doanh du lịch phải
nghiên cứu các loại hình du lịch, nhu cầu của khách du lịch, các loại hình cơ sở
lưu trú du lịch từ đó tạo ra các sản phẩm phù hợp thỏa mãn nhu cầu của du
khách.
Du lịch là hoạt động mang tính thời vụ, những đặc điểm của thời vụ trong
du lịch cũng như những nhân tố ảnh hưởng đến tính thời vụ du lịch gây nên
những tác động bất lợi đối với hoạt động du lịch. Từ đó đòi hỏi các tổ chức kinh
doanh du lịch phải có phương hướng giảm những tác động tiêu cực của thời vụ
du lịch .
Mục tiêu:
- Trình bày được các khái niệm cơ bản về hoạt động du lịch và khách sạn, các
loại hình du lịch, nhu cầu du lịch và sản phẩm du lịch, thời vụ du lịch.
- Phân biệt được một số loại hình cơ sở lưu trú du lịch tiêu biểu.
- Vận dụng được kiến thức đã học vào xác định nhu cầu du lịch, khắc phục sự
bất lợi của thời vụ du lịch.
- Tự hào về nghề du lịch; nghiêm túc, chủ động và sáng tạo trong tìm hiểu
hoạt động du lịch và khách sạn
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