Matching algorithm of the auctions on Ebay
This paper explores eBay auction
properties that match buyers and sellers
and generates millions of sales every
month. eBay’s auction is now a well known
mechanism designed to make buyers and
sellers feel comfortable doing business
without meeting each other. In a theoretical
point of view, the current matching algorithm
has not solved the online auction problems
because the main conditions of agents’
preferences do not satisfy when bidders
are unobservable and a set of bidders is
not identified. Therefore, we construct a
new simplified model of matching with a
given object for sale to form a seller-bidder
pair to overcome the online auction issues.
Specially, our model may extend for the
matching mechanism of the job market
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Tóm tắt nội dung tài liệu: Matching algorithm of the auctions on Ebay
t to be traded. Therefore, it is necessary to develop a new matching mechanism to solve the online auction problem. Definition: Matching with a given object for sale The matching process with a given object for sale is to determine a set of outcomes. An outcome is a result of the matching process whenever a bid is placed for a given object for sale during the fixed ending time. A set of outcomes accumulates all outcomes during the interval time of the auction. Let Oj(gi, Si, Bi, pi j) is denoted an outcome of matching algorithm for given good i from seller i and a buyer who submit pi j at the time j. (j },...,1{ k∈ ). Therefore, a set of outcomes is a finite lattice subjected to pi j. From our notation, a set of outcomes includes k elements and the final outcome is Ok (gi, Si, Bi, Pi k). The final outcome is playing a very important role in determining whether the auction is successful or not. If Pi k is at least equal to rsi, then the auction is successful vice versa. The final outcome is a stable outcome and a Pareto optimal in this market if Pi k is at least equal to rsi, i.e, outcomes are satisfied by the substitute condition because a seller prefers the latest outcome to any other outcomes. She has preferences over the set of outcomes as follows. Ok Ok-1O1 Two outcomes can have the same seller- buyer pair since they are two different bid prices thus two outcomes are independent of each other and a set of outcomes is independent and strictly increases. 42 Ho Chi Minh City Open University Journal of science- No. 1(1) 2011 The seller’s expected profit increases with the number of outcomes. Because, a set of outcomes is finite lattice, the more increase in outcomes, the larger gap between Pi k and rsi is. Here, the value of Pi k cannot exceed the buyer’s reserve price. Each buyer’s choices are independent from those of other buyers but his behavior does affect his competitors. A buyer who increases the current winning bid causes either to increase competitors’ bids or else withdraw from the auction. In other words, a bidder will continue the auction if her/his reserve price is still above the current price, otherwise she/he has to withdraw. The outcomes in our model are similar to the contracts of Hatfield and Milgrom’s model (2005). They are also satisfied by two main conditions, substitute and law of aggregate demand conditions. In particular, in our model the lower seller’s reserve price, the more number of outcomes is (law of aggregate demand condition satisfied) and a seller most prefers the final outcome to any other ones (substitute condition satisfied). However, the outcomes in our model also have some particular things. First, if Pi k is at least equal to rsi, there exists only one stable outcome at the termination time (the final outcome). Meanwhile there may have more than one stable contract and the time element is not an important one in Milgrom’s model. Second, in the generally matching algorithm, based on both agents’ preferences, both agents such as doctors and hospitals, man and woman or workers and firms are matched to form each pair, but in our model based on a given good for sale, the matching process is to determine a set of outcomes with all feasible seller- buyer pairs, and then the final outcome with a seller-buyer pair to sign the contract if a seller’s reserve price is met. Finally, each seller can offers more than one object for sale and each buyer can also bid many objects at the same time under the condition in which all objects for sale are independent of each other and satisfy our assumption. eBay is playing important role as a central intermediary in matching to create a set of outcomes. On eBay auction, a buyer is a person who could belong to history set (H) or completely different from H at the time (t) and she/he and a seller Si are matched to create an outcome. A matching is a rule that specifies all such possible outcomes linked into a set. At the deadline time, all bidders participating in the auction are already included the set of outcomes, therefore the final outcome of the online auction is an endogenous matching in which the auction contract is accomplished by a seller-buyer pair if the seller’s reserve price is met. Similarly to other markets, the online auction market has also some main characteristics as follows. First, if the auction is successful then there is only one equilibrium price satisfy Pareto efficiency, i.e., any contract with lower price than pi k makes at least one buyer better off, but making at least one seller worse off. Second, there is always a subset of the buyers who lose in the auction. The more bidders participating in the auction is the larger size of the unmatched subset. However, this market has some particular situations making it be different from the other markets. First, one of the most important factors making matching results on eBay be much more different from the other markets is that the game can only stop at the fixed end time (k) of auction. Therefore, during the interval time [1, k], a new bid price will completely depend on the current bid price. i.e, every bidder offers the price totally based on her/his previous competitors. In other words, the game can not finish at the time t, even though an outcome includes a seller and a buyer who are able to be matched to form a pair and the potential contract may be signed. Meanwhile, in the other matching algorithm such as men and women in the marriage market, workers and employers in the labor market or students and college in the admission market, if one of the agents rejects the match, the other 43Ho Chi Minh City Open University Journal of science- No. 1(1) 2011 agent is indifferent between accepting and rejecting. Furthermore, if both players are matched and got the optimal choice, then the contracts will be signed between the couple, no one wants to change their partner and the matching process is finished. In other words, the game will immediately end when two agents are matched to form a pair. Second, the final outcome plays an important role in determining the winner of the auction. This property is completely different from the other markets. For instance, in the financial market, an outcome is stable if there is no intermediary-firm pair that would be strictly better off than the initial outcome (Dam and Perez-Castrillo, 2006). Obviously, the initial outcome plays a significant role in the financial market. Moreover, this property contrasts totally in many normal markets in which the expression “First Come First Serve” is used as a service policy whereby the requests of customers are attended to in the order at they arrived, without other preferences (Roth, Alvin and Marilda Sotomayor, 1990). The policy can be employed when processing sales orders or in determining restaurant seating, for examples. This natural difference would be expressed under the phrase “Last Come First Serve” used for the online auction on eBay. The final outcome has impacted on bidders’ strategy. In particular, bidders are intensive to bid late. As a result, many bidders could be lost a chance to place their true price due to the expiration time. Third, given an object for sale, the matching process is performed totally independent among individual agents. In other words, matchmaker performs the matching algorithm for each good with bidders attending the auction of that good independently even though a seller can offer many goods for auctioning and a bidder can also participate in many auctions. This matching mechanism is simpler than that of other markets. The sellers and buyers do not need to meet each other during the auction and when the final outcome determines the winner to form a pair and the contract will be signed. The final bid price pi k and the private reserve price ri are the most important factors for the successful auction on eBay. Now we consider whether each agent can get benefit to state his or her true preferences to the matchmaker or not. In the marriage market, they have proved that, at least sometime, “honesty” may not be the best policy (Roth and Sotomayor, 1990). In the online auction, both agents can also misrepresent his or her preferences to the matchmaker because a seller can change the reserve price and a bidder can also place other bid prices during the interval time. In reality, a buyer always wants to place the bid prices as low as possible but a seller wants to sell the goods with a price as high as possible. Hence, a bidder often keeps his true price until the last minute to avoid bidding overvalued price, otherwise, a seller sometimes sets the high reserve price to extract consumer surplus as much as possible. However, sellers’ strategy should be changed as soon as possible, if no bid price is placed higher the reserve price for a while. In this case, a seller has to adjust the private reserve price equal to her marginal cost. Therefore, at the beginning time of auction, the misrepresentative strategies are seemed to be better off for both agents. However, in the nearly end time of auction, both agents should represent the true price to make sure the items to be traded at the fixed deadline because no one can change the price pi k and ri at the time k. If one of them misrepresents his or her offering price then he or she might not have a chance to represent her true price at the last minute, even though her true price is higher than pi k. As a result, she will not be the winner in the auction. Hence, the fixed deadline property has played an important role in determining when they need to summit the true price to make sure a successful auction. Moreover, placing true price will help the bidder 44 Ho Chi Minh City Open University Journal of science- No. 1(1) 2011 saving more time during participating in the auction if he actually likes that good. Social Welfare Intuitively, a seller always wants to extract as much as possible a buyer’s surplus. In contrast, a buyer always wants to pay as low as possible. In the online auction, each buyer’s surplus from the successful auction is r bi – pi k and each seller’s surplus pi k - rsi therefore, social welfare for this market is equal to ∑ = n i 1 (r bi – pi k) + ∑ = n i 1 (pi k - rsi) = ∑ = n i 1 (r bi - rsi) v. model with the Job market Our model may explore in the job market when employers and employees throughout a broker company or a head hunter company to recruit or look for a job. The head hunter company plays a role as a matchmaker. Given available positions from the employers, the matchmaker matches each employee who applies for such an available position with each employer. The outcome of the matching algorithm includes an available position, an employer, an employee and an application profile. Like the online auction, the matchmaker also informs the termination time to receive application form. However, the final outcome is not so important element like in the online auction because the first comers may fill up all available positions. Furthermore, a set of outcomes in this market does not necessary to be a finite lattice and there may exist more than one stable outcome, any outcome can lead to the successful employment contract. To sum up, our model can flexible to solve a particular market if our assumption is satisfied. vI. Conclusion This paper introduces a simple model of matching with a given object for sale in eBay auction market to create a set of outcomes in which the final outcome is playing an important role in determining the successful auction. The fixed deadline is a significant element in planning agents’ strategies and performing the matching process. In other words, both agents induce their own polices to determine the suitable time when they can misrepresent the preferences and when they should offers the true prices. The final outcome in this market contrasts with many normal markets that can be summarized in a phrase “LAST COME FIRST SERVE” instead of “FIRST COME FIRST SERVE”. The model may extend the job market when employers and employees throughout the head hunter companies to recruit and look for a job. Finally, this model should be developed to explore the general case in which there exist at least two objects for sale dependent of each other. vII. References Abdulkadiroglu, Atila and Tayfun Sönmez. (2003). School Choice: A Mechanism Design Approach. The American Economic Review , 729-747. Anderson, T. Steven, Daniel Friedman, Garrett Milam, and Nirvikar Singh. (2007). Seller Strategies on eBay: Does size matter? International Journal of Electronic Business , 643-669. Dam, Kaniska and David Perez-Castrillo. (2006). The Principal-Agent Matching Market. The Berkeley Electronic Journal of Theoretical Economics . Gale, David and Lloyd Shapley. (1962). 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